Updated 9 November 2026 · Written for grassroots coaches by Gafferbook
Keep grassroots team social media simple, positive and safe: post fixtures, results, celebrations and thank-yous, two or three times a week. Get written consent before posting any photos of children, follow your club's safeguarding policy, and never post full names with photos. Club-colour graphics save time and look professional.
What to post
- Fixtures and kick-off times
- Results, told positively and respectfully to opponents
- Celebrations: player of the match, milestones, team achievements
- Thank-yous to sponsors, volunteers and referees
- Training news and recruitment posts
Make them quickly with our match-day graphics and result reels.
Photos and safeguarding
Follow your club's photography and social media policy, and your football association's guidance. Have written consent from parents before posting photos or video of any child, and respect anyone who says no. Avoid full names alongside photos, and never share anything that shows where a child lives or goes to school.
If in doubt, use a graphic without a photo. Your club welfare officer can help.
Keep it manageable
Pick one or two platforms that parents actually use. Post at the same times each week, like fixtures on Thursday and results on Saturday. Share admin with another volunteer so it doesn't all fall on one person.